Impact of New Media on Improving Social Attention of Special Olympics
Sin leng is an athlete leader from Special Olympics Macau and Genmao is a Youth Leaders from Special Olympics China. They have both been actively engaged in Special Olympics events in their home countries. They will lead a cross-Program Youth Innovation Project focused on learning about the school and community life of people with intellectual disabilities. Based on the results of their study, they will create a microfilm to share their learnings with others. Sin leng and Genmao believe that in a digital era, a product with more visual content will attract more attention from the public.
Over the course of nine months, Sin leng and Genmao will focus on research and content collection followed by compiling their findings into an essay. The essay will include three parts: development of Special Olympics in Mainland China, the effect of the current media broadcast of Special Olympics, and the dilemma and how to improve. They will conduct a questionnaire to distribute to designated interviewees in target cities, such as Beijing and Macau. They plan to interview 10-15 people across different industries. These participants will be randomly selected, which means that they may or may not be familiar with Special Olympics to ensure the validity and reliability of their study. They hope that this study will build an evidence-based foundation for the next phase of microfilm-making and to achieve the ultimate goal of promoting inclusion in a way that is more effective in the new media age.